Shift Work

4 Human Truths of Persuasion | Ep 17

May 04, 2022 Luke Layman Episode 17
Shift Work
4 Human Truths of Persuasion | Ep 17
Show Notes

We negotiate constantly in our everyday lives, and doing it within business is no exception. High-performing entrepreneurs and CEOs should absolutely have the ability to negotiate and lead others in a way that expands their view of the world. But how can one influence and challenge others without making them feel like they’re wrong and causing them to walk away? 


In this episode, I talk about…..

  • Brain science and the connection between human reaction and response.
  • The tragic error most entrepreneurs make.
  • 4 human truths necessary to understand others enough to close the sale.
  • A 4-step framework to expand others’ views and give you greater time, greater impact, and more money.


This episode is full of tools and strategies to maximize your profit, grow your business, and reclaim your freedom! Take a listen!

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